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🔵Marketing degree

🔵Real-world experience in health, finance, marketing, tech, and more

🔵 Collaborative mindset

🔵 College-level training in audience targeting

🔵 AP and other styles

🔵 Skilled in SEO

Forging Connections

Perfect grammar and optimized SEO result in nothing more than a high bounce rate if writing doesn't connect with your audience.

Grammatically correct phrasing doesn't guarantee the best phrasing. Context and connotations for the audience must be considered with every word and phrase choice to ensure correctness and impact.

Most of my work is done under NDAs that forbid public display of work. Please contact me at LizMasoner@gmail.com for further details on additional projects.

Writing Examples

Forbes Advisor

Showit Vs. Squarespace (2025 Comparison)

Showit and Squarespace both hit the mark with most of the features you expect from every website builder, but they go about it very differently. Showit focuses on the look and feel of the website plus blogging to connect with your viewers in a personal manner, while Squarespace focuses on a guided e-commerce experience.
While Squarespace has more free templates and a wider variety than Showit, Showit templates are generally more aesthetically pleasing to start from and offer more end-use flexibi...
Forbes Advisor

Google Sites Vs. Wix (2025 Comparison)

Google Sites vs. Wix features is a case of “but wait, there’s more.” For almost every feature Google Sites offers, Wix adds more depth. However, if you compare free plan to free plan features, Google Sites offers much more generous core features and no ads. The only hint it’s a Google Site is a tiny “report abuse” button in the bottom left of built sites.
Wix takes the gold when comparing templates. Even artists have a hard time designing websites. It’s a specialized skill, just like cake design...
Forbes Advisor

How To Make A Website For Your Small Business In 2025

The dirty secret of web design is that there is no one way to do things. No website is perfect and no step-by-step guide fits every situation. However, taking extra time to plan upfront will lead to better results, faster progress and fewer mistakes during the building process.
For small businesses, the overall goal of your website is always to connect with customers, but how will it connect? The specific purpose of your website will affect everything from budget to hosting to whether you hire a...
Forbes Advisor

Ecwid Review: Features, Pros And Cons

Flexibility to sell across channels with store embedding is at the core of Ecwid and most other key features build from that premise. Easy product import and export, flexibility to sell physical or digital products, dropshipping integrations, custom third-party tool integration builds, dozens of payment processor choices and even POS options all give Ecwid amazing flexibility compared with some other platforms.
However, it’s not perfect, and that flexibility does come at a cost in some situation...
Forbes Advisor

How To Get A Free Domain Name (2025 Guide)

Outside of the most coveted domain names, your domain name is usually one of the lowest costs of being online. However, how to get a free domain name is always one of the first questions new website owners ask. Yes, free domain names are available, but they aren’t always the best choice for your business.
Even though dot TK and Freenom no longer work, there are still legitimate ways to get free domain names. We’ve also got the scoop on how to get discounts on paid domain names and what to watch...
Forbes Advisor

10 Cheapest Web Hosting Services Of 2025

Methodology
Data underpins all of our best lists. Putting aside our personal favorites, we do deep dives into the data to narrow down our choices before we even log in and start testing out how products really perform. We never rely on marketing materials as the last word.
We started with a list of 17 candidates and gathered information on 33 factors in five categories covering the most popular features, budget concerns and scalability. We weighted those score...
Forbes Advisor

8 Best Cloud Hosting Services Of 2025

The best cloud hosting provider for your business is one that aligns with both your current needs and future goals. While features like free migration and domains can be nice bonuses, essentials like strong security, reliable uptime, data storage, speed, pricing and customer support should be prioritized when making your decision.
Cloud hosting features are similar to shared or dedicated hosting features: great support, security, performance and storage, for example. However, cloud hosting also...
Forbes Advisor

How To Register A Domain Name (2025 Guide)

A custom domain name is your address on the internet. It makes up part of the URL shown at the top of your browser window and lets visitors and customers find your website and contact you via email. It also gives you control over your online presence.
A lot of businesses opt to use social media instead of creating a business website. While social media profiles are free and don’t require a domain name, they can leave your business at risk of being deactivated, being hidden by algorithms and tied...
Forbes Advisor

Zoho Commerce Review 2025: Features, Pros And Cons

E-commerce features go far beyond a product listing, description and photo. Zoho Commerce includes tools you need to fulfill orders and ship them out efficiently, plus cart recovery emails, strong SEO options to help get your online store seen and advanced tools such as customer price lists.
It impressed me that while still making it quick and easy to get online, Zoho Commerce remembers that an entrepreneur’s goal is to grow, and plans ahead with expansion capabilities and developer tools so sho...
Forbes Advisor

How To Build An E-Commerce Website

E-commerce helps level the playing field between companies of all sizes. It enables small businesses and even kitchen-table entrepreneurs to compete with giants such as Amazon and Walmart for a piece of a trillion-dollar pie. The International Trade Administration predicts B2C e-commerce will reach $5.5 trillion dollars by 2027.
Whether you’re dropshipping, handcrafting soaps, adding e-commerce to your thriving brick-and-mortar store or setting out to revolutionize the world with a new invention...
Forbes Advisor

Joomla Review: Pricing, Pros And Cons

Joomla offers an impressive set of features as part of the core code. In fact, combined with expansion capabilities, it’s powerful enough that even worldwide companies such as IKEA use it to power their websites.
Joomla offers nearly unlimited customization abilities. Strong baked-in core features, a large stable of extensions to expand capabilities and the ability to add custom code make Joomla stand out compared to other website builders and CMS offerings.
Joomla includes one preinstalled them...
Forbes Advisor

Jimdo Review: Pricing, Pros And Cons

The free plan offers a de facto unlimited time free trial to test out the service and ensure it will be a good fit before handing over credit card information. Unfortunately, there is no way to try before you buy with the premium plan features and you’re on your own with a free plan as there is no customer support included.An all-in-one website builder and web host Jimdo caters to an entry-level audience. The low cost and well-defined plans offer an economical way to get online fast with an info...
Forbes Advisor

Sellfy Review: Pricing, Pros And Cons

Sellfy packs a lot of features into its e-commerce platform. The basics required for selling online are all there plus more advanced features, including affiliate marketing and upselling, presented in a streamlined style that is beginner-friendly.
Sellfy’s strength in core e-commerce features is its support of multiple product types. With basic digital download protections and subscription service support, Sellfy opens possibilities for small shops normally only available for extra fees with oth...
Forbes Advisor

Wix Vs. Squarespace (2025 Comparison)

Squarespace’s focus on getting online fast means it offers fewer customization options than Wix, and Squarespace websites tend to have a similar look and feel to each other, while Wix-powered sites have more variety.
Squarespace is a great option for beginners and anyone who doesn’t need advanced features or deep customization for their website. It uses a structured design approach through its 180-plus pre-made templates, which focus on streamlined design. However, the structured nature of the t...
Forbes Advisor

How To Get A Custom Email Domain

Outside of mailed bills and sales calls, email is probably the most common business communication method. With deluges of scam emails out there keeping consumers on edge for threats such as phishing, you need to reassure people your email is legitimate. A custom domain email helps comfort your customers that it’s a real communication and not a fake.
A small investment in a domain name and email hosting plan for a professional email address can cost less than a fast food meal and offer big retu...
Forbes Advisor

What Is E-Commerce?: A Comprehensive Introduction

Most of us have bought something online, but how far does e-commerce reach? E-commerce covers all transactions enabled by electronic communication. From individuals buying a treadmill on Facebook Marketplace to huge online stores such as Amazon, e-commerce is as diverse as the people behind it and has the power to level the playing field for businesses of all sizes.
We’ll walk you through the details of what is e-commerce, e-commerce pros and cons, how e-commerce works, what selling platforms ar...
Retirement Living

What is a VA Interest Rate Reduction Refinance Loan? | 2023

There are several loan and grant programs that fall under the VA loan program. These include the three primary types of VA loans and two refinancing options. These are the standard purchase loan known as the VA loan, the cash-out refinance loan, and the Interest Rate Reduction Refinance Loan (IRRRL). The two refinancing options allow veterans and service members to refinance their mortgage while remaining in the VA program, and the IRRRL is the most commonly used.

The IRRRL is one of two VA loa