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Liz Masoner

Writer, editor, and content creator.

I bridge the gap between SMB owners and the tech they need.

Testimonials

"No matter what's she called upon to do, Liz has always delivered top-notch results. Her editorial work is solid, thorough and ahead of deadline.

Technically, she's assigned to my copy desk...but she does so, so much more. Be it catching errors both syntactical and SEO,
polishing a headline to truly shine, mentoring younger and less experienced writers, even keeping me abreast of the latest developments on the internet at large, I'd be lost without her.

One of the most conscientious professionals I've had the pleasure of working with, consider this my own glowing recommendation."

- Logan K. Young

"Liz is simply one of the best editors I've ever worked with.

It's not just her keen eye for detail and thoughtful approach to editing. Liz has this uncanny ability to capture the essence
of what I’m trying to say and guide me in the right direction. Every piece we've worked on together is so much better thanks to her insight. 

Liz is the "tough editor" who pushes you to do your best, while still being your biggest cheerleader.

I'm a much better writer for having worked with Liz."

- Lars Arboleda

"Liz has been writing on my team at RetirementLiving.com for over a year. She is very capable of
researching companies and products to create an easy-to-read buyer's guide or review for consumers.

Liz breaks down complex information to produce content that is meaningful and useful to readers.

She gets assignments in on time or early, follows specified formatting, and is always a pleasure to work with. Liz also took the initiative to go above and beyond project requirements by creating professional colorful flow charts to explain processes to readers and add visual interest to the page."

- Shelley Elmblad

"Liz is the type of editor who comes in with her own solid foundation while remaining flexible to weave in various
additional guidelines.

While working at my agency, The Blogsmith, we could confidently assign her to any client or content project and know that she would do a thorough, quality job. When necessary, she contributed developmental editing to finish work on deadline.

We refer to our editors as the "final gatekeepers of quality" and Liz embodies this role with her great attention to detail and collaboration."

- Maddy French

Forbes Advisor •

Showit Vs. Squarespace (2025 Comparison)

Showit and Squarespace both hit the mark with most of the features you expect from every website builder, but they go about it very differently. Showit focuses on the look and feel of the website plus blogging to connect with your viewers in a personal manner, while Squarespace focuses on a guided e-commerce experience.
While Squarespace has more free templates and a wider variety than Showit, Showit templates are generally more aesthetically pleasing to start from and offer more end-use flexibi...
Forbes Advisor •

Google Sites Vs. Wix (2025 Comparison)

Google Sites vs. Wix features is a case of “but wait, there’s more.” For almost every feature Google Sites offers, Wix adds more depth. However, if you compare free plan to free plan features, Google Sites offers much more generous core features and no ads. The only hint it’s a Google Site is a tiny “report abuse” button in the bottom left of built sites.
Wix takes the gold when comparing templates. Even artists have a hard time designing websites. It’s a specialized skill, just like cake design...
Forbes Advisor •

How To Make A Website For Your Small Business In 2025

The dirty secret of web design is that there is no one way to do things. No website is perfect and no step-by-step guide fits every situation. However, taking extra time to plan upfront will lead to better results, faster progress and fewer mistakes during the building process.
For small businesses, the overall goal of your website is always to connect with customers, but how will it connect? The specific purpose of your website will affect everything from budget to hosting to whether you hire a...
Forbes Advisor •

Ecwid Review: Features, Pros And Cons

Flexibility to sell across channels with store embedding is at the core of Ecwid and most other key features build from that premise. Easy product import and export, flexibility to sell physical or digital products, dropshipping integrations, custom third-party tool integration builds, dozens of payment processor choices and even POS options all give Ecwid amazing flexibility compared with some other platforms.
However, it’s not perfect, and that flexibility does come at a cost in some situation...
Forbes Advisor •

How To Get A Free Domain Name (2025 Guide)

Outside of the most coveted domain names, your domain name is usually one of the lowest costs of being online. However, how to get a free domain name is always one of the first questions new website owners ask. Yes, free domain names are available, but they aren’t always the best choice for your business.
Even though dot TK and Freenom no longer work, there are still legitimate ways to get free domain names. We’ve also got the scoop on how to get discounts on paid domain names and what to watch...
Forbes Advisor •

How Much Does A Website Cost? (2025 Guide)

Website design is the cost of creating the actual website. It includes the look of the website and the functionality, such as e-commerce and contact forms.
Building a website yourself lets you pay in time spent instead of cash. Website builders and user-friendly content management systems (CMS) such as WordPress make DIY more accessible for people without coding skills, but many DIYers find that they need some professional help at some point in the build to adjust templates or add custom coding...
Forbes Advisor •

How To Register A Domain Name (2025 Guide)

A custom domain name is your address on the internet. It makes up part of the URL shown at the top of your browser window and lets visitors and customers find your website and contact you via email. It also gives you control over your online presence.
A lot of businesses opt to use social media instead of creating a business website. While social media profiles are free and don’t require a domain name, they can leave your business at risk of being deactivated, being hidden by algorithms and tied...
Forbes Advisor •

Wix Pricing Plans (2025 Guide)

With the addition of Wix Studio, Wix added a Studio plan set. Features vary a bit compared to sites made using the original Classic builder and are designed with developers in mind.
That said, for those who prefer the more robust Studio builder, those plans offer attractive options and additional features in many cases, compared to the Classic plans. In fact, Studio plans are often more affordable when comparing the features offered, in my opinion. Discount pricing options for yearly plans in on...
Forbes Advisor •

Zoho Commerce Review 2025: Features, Pros And Cons

E-commerce features go far beyond a product listing, description and photo. Zoho Commerce includes tools you need to fulfill orders and ship them out efficiently, plus cart recovery emails, strong SEO options to help get your online store seen and advanced tools such as customer price lists.
It impressed me that while still making it quick and easy to get online, Zoho Commerce remembers that an entrepreneur’s goal is to grow, and plans ahead with expansion capabilities and developer tools so sho...
Forbes Advisor •

How To Build An E-Commerce Website

E-commerce helps level the playing field between companies of all sizes. It enables small businesses and even kitchen-table entrepreneurs to compete with giants such as Amazon and Walmart for a piece of a trillion-dollar pie. The International Trade Administration predicts B2C e-commerce will reach $5.5 trillion dollars by 2027.
Whether you’re dropshipping, handcrafting soaps, adding e-commerce to your thriving brick-and-mortar store or setting out to revolutionize the world with a new invention...
Forbes Advisor •

Jimdo Review: Pricing, Pros And Cons

The free plan offers a de facto unlimited time free trial to test out the service and ensure it will be a good fit before handing over credit card information. Unfortunately, there is no way to try before you buy with the premium plan features and you’re on your own with a free plan as there is no customer support included.An all-in-one website builder and web host Jimdo caters to an entry-level audience. The low cost and well-defined plans offer an economical way to get online fast with an info...
Forbes Advisor •

Sellfy Review: Pricing, Pros And Cons

Sellfy packs a lot of features into its e-commerce platform. The basics required for selling online are all there plus more advanced features, including affiliate marketing and upselling, presented in a streamlined style that is beginner-friendly.
Sellfy’s strength in core e-commerce features is its support of multiple product types. With basic digital download protections and subscription service support, Sellfy opens possibilities for small shops normally only available for extra fees with oth...
Forbes Advisor •

How To Get A Custom Email Domain

Outside of mailed bills and sales calls, email is probably the most common business communication method. With deluges of scam emails out there keeping consumers on edge for threats such as phishing, you need to reassure people your email is legitimate. A custom domain email helps comfort your customers that it’s a real communication and not a fake.
A small investment in a domain name and email hosting plan for a professional email address can cost less than a fast food meal and offer big retu...
Forbes Advisor •

The Best And Worst Website Features for Online Shoppers In 2025

Online shopping is convenient for shoppers and cost-effective for sellers. But e-commerce‘s Achilles heel is how easily shoppers can abandon a shopping cart. Actually, how easy it is to dump out of a purchase at any stage of the process. You need a user-friendly website with the best e-commerce design features while avoiding the design flops that make users rage quit your online store.
Online shopping takes away the time investment of physically going to the store, finding the product and checki...
Forbes Advisor •

What Is E-Commerce?: A Comprehensive Introduction

Most of us have bought something online, but how far does e-commerce reach? E-commerce covers all transactions enabled by electronic communication. From individuals buying a treadmill on Facebook Marketplace to huge online stores such as Amazon, e-commerce is as diverse as the people behind it and has the power to level the playing field for businesses of all sizes.
We’ll walk you through the details of what is e-commerce, e-commerce pros and cons, how e-commerce works, what selling platforms ar...
Coastal Signs Plus •

Branding, Commercial Signage, and Graphics

LET CS+ TAKE YOUR BRANDING TO THE MOON..

Our team works with you every step of the way to convey your corporate messaging through spectacular signage at any scale, and turn your branding into an experience. From design, manufacturing, installation, to maintenance and even repairs - we do it all! We fabricate our signs in-house using state of the art machinery, guaranteeing quality and turnaround time. Our infrastructure also includes a full service, in-house print shop. We have the capabilities
Retirement Living •

What is a 403(b) Tax Sheltered Annuity?

A 403(b) is a tax-sheltered annuity account allowed under IRS rules to gain certain tax benefits over savings accounts or other non-regulated savings. It is very similar to a 401(k), and uses pre-tax contributions, except that it is designed to be offered by nonprofit 501(c)(3) organizations, public school organizations, Indian Tribal Governments, or churches rather than for-profit companies such as the 401(k).

Organizations that offer 403(b) plans are usually schools, public organizations, rel